This is true for a great many things and areas, but especially for marketing in the business world. A business that does not have quality visibility, is not heard and has no presence in the various media, has no right to exist and usually will not be able to survive.

One way to generate a presence and convey accurate messages to an accurate and focused customer base is through promotional videos. The preparation is for a movie, clip or video that presents the business, organization or company in a positive, successful and exciting light. A video allows you to create great exposure in different media, you can put in a social authority, show at conferences and exhibitions, add to a website or show with billboards and in stores, it all depends on the nature of the company, the type of video and the messages you want to convey.

So why should you also produce a video?

> Video is easy to watch and does not require reading and internalization effort

In today’s world a lot of people like to get everything concise and instant, a video especially if it is creative, cool and unique, gives them an experience. They do not feel that they are “working” in understanding the message but it is absorbed almost without feeling. Many times a message while in a video will go faster than reading a message page.

> It is easy to convey messages in several dimensions

The viewers in the video do not get just a few words or rebellious messages, there is a combination of strong visuals, facial expressions, accurate sound, a combination of both visible and hidden messages. In a world of distance, the video creates closeness, identity and personalization.

> Easy to demonstrate using video

Using videos you can simulate, demonstrate and demo almost anything you want. Whether it is a video in which people are shown, whether an animated video or even a combination of them, it is easy to demonstrate and show for example processes, which in real life takes time.

> Additional interface with customers

Marketing today requires being at several meeting points with customers in order to act properly. A video is an excellent persuasion tool thanks to the creativity that can be demonstrated in it and the creation of an unforgettable thing for consumers. A consumer who saw a video that touched him, impressed him and lit something with him will never forget the business and in time will become a customer.

Ability to educate and convey challenging messages

There are areas where it is not easy to convey messages, a good creative has a way of overcoming difficulties and challenges that in any other marketing way will be difficult to deal with. One way is a cartoon tailored to content, audience and age. People connect well with cartoon characters and hence it is also easy to convey messages through them.