The definition of quality content is a bit elusive, because who determines what is quality and what is not, is quality uniform and is it measurable? In any case, when we talk about quality, we mean content that does the job, motivates action and accurately displays the business and marketing messages that the business seeks to convey.

Marketing, business or sales content, whether presented as text, image or video must contain some basic elements, it must be clear, useful, concise, exciting and unique, accurate and consistent.

When talking about visual content, clips, promotional videos, instructional videos, etc. it all starts with one clear and coherent sentence, usually this sentence answers what the business wants to achieve in the film? A video with no set purpose can be beautiful but pointless and useless.

Producing videos is not a trivial matter, it requires a lot of investment and therefore the product should be useful. Customers must understand the purpose, the course of action they will take, the target audience for which it is intended, etc. must accurately convey the data to the creative people and video producers. Useless content, even if it is beautiful and invested has no marketing value and is a shame.

Today’s frenetic world means that the message must reach the “boom” in a very concise and unique way. This does not mean that it is not quality, without quality there is no right to exist. But you can write quality content, or produce a short and accurate video that will do a great job.

The accuracy of the messages is incomplete without choosing the exact audience for the video or clip. Even if a particular business has several audiences, not every message, content or video will work equally for everyone. The trick is to produce the exact visual content for the audience you are targeting. Use the visuals they are used to seeing, the colors and messages that suit them exactly.

Originality, authenticity, creativity, uniqueness, out of the box, and other vegetables, all of these are the basis and MUST of any marketing content. If they’ve seen it before, it’s irrelevant, if it’s copied, it has no value, if the message is banal, it misses the point … visual marketing content must provide an experience.

Consistency …. One of the most important things in marketing, whether traditional marketing, whether marketing using social technologies and networks, online marketing or through videos, it is important to be consistent. To convey a uniform visibility, accurate messages, to properly brand the company to customers and potentials. Consistency must also be throughout the video, in appearance, sound, quality and messages.

While quality is not a measure, in today’s affluent world people know how to value an investment. Customers and followers love being respected, being given polished, invested and cool marketing materials. Beautiful sites, unique promotional videos and in general original materials that make people say …. “Allah I need them!”